Pocket Ink is a creative studio dedicated to rebranding clients who share its artistic vision. The primary objective of this project was to craft a brand that distinctly set Pocket Ink apart from other branding studios. The challenge was further compounded by significant constraints in both time and budget, necessitating a highly efficient and innovative approach to the project.
In developing the brand for Pocket Ink, a unique and memorable identity was essential. The solution involved creating a brand that stands out against other studios, characterized by its unique markings in the form of ink signatures and a flowing yet controlled visual style. This approach ensured that the brand would not only be visually appealing but also convey a sense of creativity and precision, which are core attributes of Pocket Ink’s artistic vision.
The execution of this project required meticulous planning and collaboration among a team of four, each sharing responsibilities and contributing to various design possibilities. The development process was highly iterative, with multiple design concepts being explored and refined to ensure the final brand identity was both distinctive and cohesive.
Central to the brand identity was the creation of a name, logo, strategy, and stationaries that embodied the essence of Pocket Ink. The name "Pocket Ink" itself evokes a sense of creativity and immediacy, suggesting a portable and accessible source of artistic inspiration. The logo design incorporated ink signatures, adding a personal and handcrafted touch to the brand’s visual language. This was complemented by a flowing yet controlled visual style, striking a balance between artistic freedom and design precision.
In addition to the visual identity, the brand strategy emphasized Pocket Ink’s commitment to rebranding clients who align with its artistic ethos. This strategic focus ensured that the studio's brand was not only visually distinctive but also communicated its core values and mission effectively to potential clients.
The final execution included both digital and print applications, utilizing Adobe Illustrator for design development. The real-world application of the brand identity was tested through various stationary designs, ensuring consistency and impact across all touchpoints. This comprehensive approach allowed for a cohesive brand experience, from business cards and letterheads to digital media and online presence.
