Hi. I’m Ricky, a Philadelphia-based graphic designer specializing in crafting brand identities that resonate and engage. The question of whether design is an art is one I often ponder. When I was a teen, my perspective was profoundly shaped during an impromptu competition I dubbed an 'art-off' with a friend. Tasked with impressing a randomly selected fifth grader, we both presented our best creations. Ultimately, victory was mine, but the critique from my friend was eye-opening. He argued that my art succeeded because it catered specifically to our judge’s tastes. He wasn’t wrong, and it sparked a realization: while traditional art can captivate, design goes a step further.

It’s not just about making something visually appealing—it’s about functionality, storytelling, and crafting experiences that resonate deeply with the audience. This epiphany has guided my approach to design ever since. For me, effective design isn’t just art—it’s a strategic tool that paves the way to success by aligning precisely with the needs and emotions of its audience. Let’s create something memorable together.