Lennica Digital is a creative studio that empowers entreprenuers through the visualization of conceptual products. They create detailed 3D models and fluid animation in order to help gather funding for startups. Liam Halsey, the founder of Lennica Digital, approached me with worries about how his company presented itself. We decided it was time for a visual refresh with a brand new strategy to help look presentable to potential clients and partners.
Recognizing the importance of Lennica Digital's work, we opted for a clean and minimal brand style, ensuring the spotlight remains on their detailed 3D renders. Central to our efforts was the redesign of the logo, comprising an icon and wordmark. The icon, crafted from an "L" and "D" shape forming a cube, symbolizes Lennica Digital's expertise in 3D visualization. Additionally, subtle modifications to the "D" in the wordmark were made to align with the design language established by the cube. This revamp was grounded in principles of innovation, empowerment, and reliability, reflecting Lennia Digital's commitment to guiding entrepreneurs towards success.
